BA Ferial
BA Ferial is the new International Convention and Exhibition Center of Buenos Aires, located on the historic Costa Salguero grounds along the Costanera Norte. Managed by Exponenciar, it reclaims an emblematic city venue and reimagines it as a contemporary hub for trade shows, congresses, exhibitions and large-scale events.
Background
The challenge was to present something already part of the city's memory that was beginning a completely new chapter.
The site had to convey the experience and track record of Exponenciar, the scale and versatility of the venue and, at the same time, to convey the renovation of BA Ferial, organizing the information for very different audiences: organizers, exhibitors, suppliers, producers, visitors, companies and media.
That corporate platform was joined by The Night, a new take on corporate year-end parties developed within BA Ferial, which called for its own digital experience, more immersive and nocturnal.
Implementation
We developed BA Ferial's digital presence: a platform that presents the venue, its halls and rooms, lets visitors explore spaces and services, check the events calendar, buy tickets and find information for exhibitors, suppliers and the press. The architecture was designed to grow along with the programming and the progressive transformation of the center.
The website works as a corporate, commercial and operational tool, connecting the venue's new profile with its day-to-day activity.
As part of the new proposals within BA Ferial, we also developed the standalone site for The Night, with a visual language and an experience distinct from the institutional platform.
While BA Ferial communicates scale, infrastructure and year-round activity, The Night offers a more immersive, nocturnal and emotional atmosphere: it walks through the moments of the experience, presents the available spaces and guides companies toward an inquiry and booking their date.
- Information architecture and UX/UI design.
- Development of the BA Ferial site.baferial.com
- Event calendar and integration with ticket sales.
- Sections for exhibitors, suppliers and press.
- Development of The Night site.thenight.com.ar
- Responsive experiences and support for the evolution of both platforms.
- Sponsored link campaigns and paid media on social networks and other sites.
