Laboratorios POEN
Laboratorios POEN is an Argentine pharmaceutical laboratory specialized in ophthalmology. It develops therapeutic solutions for eye care and sustains intense professional training activity through its EduPoen ecosystem.
Background
The relationship between P3DESIGN y POEN began in 2008 and continues to this day.
Over these years, the laboratory needed a digital presence able to keep pace with the evolution of its brand and its communication needs, moving through successive identity changes without losing consistency. Alongside that institutional continuity came specific requirements: a platform dedicated to training, an intranet for internal work, and the need to sustain the entire ecosystem with ongoing support, maintenance and hosting.
Implementation
Since 2008 we have developed four versions of POEN's corporate website, rethinking its architecture, design and experience at each stage, and rolling out the successive brand changes across the digital platforms.
We also developed edupoen.com.ar, the training and content platform focused on clinical and surgical education and the professional community, and we designed the laboratory's intranet as an internal tool for organizing and accessing information.
The engagement is completed with support, maintenance and ongoing consulting, platform hosting and the development of microsites for specific campaigns.
- Corporate site — four versions since 2008.poen.com.ar
- Implementation of brand changes.
- Development of an educational platform.edupoen.com.ar
- Design of the laboratory's intranet.
- Ongoing support, maintenance and consulting.
- Hosting and ad-hoc microsites for events and launches.
