ELEA Internacional & ELEA Exeltis

ELEA and Exeltis formed a strategic alliance to strengthen their presence in the Latin American market for high-complexity therapies and medicinal specialties.

In this context, we developed the regional corporate site for ELEA Exeltis, conceived as the central platform presenting the company, its therapeutic areas, products, scientific activities and international presence.

The project had to express a shared identity for the alliance while working as a flexible structure that could be rolled out across different markets.

Building on the regional site, we developed the websites for ELEA Exeltis operations in Ecuador, Colombia, Peru, Uruguay, Chile and Venezuela.

Each platform keeps the brand's visual system and overall experience, while adapting to the specific characteristics of its market:

• Portfolios and products available in each country.
• Therapeutic areas for each operation.
• Corporate information and local contact channels.
• Content aimed at healthcare professionals and the general public.
• Pharmacovigilance.
• Legal notices and privacy policies.
• Specific regulatory requirements.
• Differences in navigation, access and information presentation.

The result is a regional digital system that is consistent but not rigid: a shared architecture that accommodates the legal, commercial and communication needs of each affiliate.

Alongside the ELEA Exeltis joint venture, we supported Laboratorio ELEA's own international expansion.

We developed the institutional platforms for ELEA Paraguay and ELEA Ecuador, adapting the company's presence to the characteristics of each market and to their respective product portfolios.

This work sustains a recognizable regional identity, clearly distinguishing ELEA's own operations from those belonging to the alliance with Exeltis.

We also provide consulting and hosting support for several OTC product sites of ELEA Paraguay.

The ecosystem includes brands such as:

• Infiltrex.
• Hepatalgina.
• Hemohidrat.
• Evatest.
• Other brands in the local portfolio.

Each site reflects its own product identity, while sharing the technical, regulatory and maintenance standards defined for the laboratory.

Our work covers supporting the evolution of these platforms, managing the hosting environment and providing the consulting needed to sustain their operation and adapt them to new requirements.

Our relationship with ELEA goes beyond the launch of individual sites. We work on a constantly evolving ecosystem, supporting the addition of new markets, products, content and regulatory needs.

Consulting makes it possible to take shared decisions across the network, reduce inconsistencies between countries and maintain a technology base able to grow with the company's regional expansion.

• Regional digital consulting and planning.
• Design and development of the ELEA Exeltis corporate site.
• Platform development for Ecuador, Colombia, Peru, Uruguay, Chile and Venezuela.
• Content and features adapted to each market.
• Implementation of local legal and regulatory requirements.
• Development of the ELEA Paraguay and ELEA Ecuador websites.
• Design and support of sites for OTC brands.
• Hosting support.
• Technical and functional consulting.
• Maintenance and evolution of the digital ecosystem.
• Responsive design.
• Integration of pharmacovigilance and contact channels.
• Regional site — eleaexeltis.comeleaexeltis.com
• Infiltrex Paraguayinfiltrex.com.py
• Hepatalgina Paraguayhepatalgina.com.py
• Hemohidrat Paraguayhemohidrat.com.py