Tennis Training Pro
Tennis Training Pro is a team of professional coaches offering remote training guidance designed to boost athletic performance. The program combines physical conditioning with preventive exercises created specifically for high-level competitive tennis. This way, players can improve their performance on court and reach their goals.
Background
We explored different perspectives on the target users: what tennis players were looking for in these platforms and what they would like to improve. During the research stage we identified a number of pain points, but we found one common thread: users get bored or tend to abandon online courses early. That raised the following question: how can we help professional tennis players stay motivated and guide them to complete the training programs they signed up for? Through a process of discovery, creative thinking and design, we developed an app with an agile, innovative proposition. We also worked to create a modern, youthful identity to accompany the launch of the service. Implementing dark mode gave the app an exclusive, distinctive look.
Implementation
- Brand and identity design
- Design and development of the TennisTrainingPro.com website
- E-commerce implementation and integration for TennisTrainingPro.com
- Video production and post-production
- Planning and execution of online campaigns
- Social media look & feel design
- Consulting, coaching and support for the digital team.
