Healthcare · Digital ecosystem
Laboratorio Elea
Laboratorio Elea is an Argentine pharmaceutical company that since 1939 has researched, produced and distributed medicines for a range of medical specialties —Women's Health, Cardiology, Neurosciences, Oncology and Over-the-Counter—, with modern manufacturing plants and a broad distribution network. Guided by the premise of «bringing the unreachable within reach», it makes high-cost treatments more accessible through locally manufactured products that meet internationally recognized quality standards.
Background
Our relationship with ELEA began in 2004, when we were brought in to develop the first project together: ColesterolBajo.com, a content portal designed to connect patient and physician communities around the status and progress of the disease in Argentina.
Since then we have spent more than 23 years as the laboratory's digital solutions provider, supporting them throughout their growth: product launches, mergers and acquisitions, and the understanding of the digital world over all these years. We were chosen three consecutive times as the digital agency for the redesign of their corporate website —«2006-2009», «2010-2015» and «2016-2020»—.
The challenge was always clear: the Argentine pharmaceutical market demands accountability and constant adaptation. We achieved a constructive balance between corporate strategy cycles, technology cycles and economic crises, and the result was a digital ecosystem more advanced than that of many of their peers.
Implementation
Over these years we have collaborated on and driven digital projects for every area of the company: consulting and digital ecosystem architecture, design and development of websites and microsites, content production, mobile apps, SEO/SEM, email marketing, social media campaign tracking and training for their teams.
- We helped define the goals, timelines and budgets required across different areas.
- We identified and implemented the best practices needed to sustain the digital ecosystem.
- We identified the technology requirements to deploy the digital platform and helped build the server and services structure for suppliers.
- We planned and rolled out each social channel in stages and its connection to each brand.
- We monitored audiences and campaign performance 24x7.
- We ran the requirements analysis and user experience design for each of the platforms.
- Design, development and maintenance of the corporate site for the community of professionals and patientswww.elea.com
- Development of the ELLERING app on iOS/Android
- Development of the SALUD FEMENINA app on iOS/Android
- Development of the ONCO-BIOTECH app on iOS/Android
- Development of the PROYECTO MACHETE APP on iOS/Android and its Web:www.proyectomachete.com
- Product launch microsite for AZIATOPwww.aziatop.com.ar
- Product launch microsite for CEDRICwww.cedric.com.ar
- Product launch microsite for FITO CHIACAPSwww.fitochiacaps.com.ar
- Product launch microsite for BENADRYLwww.benadryl.com.ar
- Product launch microsite for ALENIX 24
- Product launch microsite for LAXUAVE BALANCE
- Product launch microsite for MOX 12
- Product launch microsite for NOPUCID QUBIT
- Product launch microsite for VERATEN UD
- Product launch microsite for HEBERPROT-P
- Design and development of the patient content portal COLESTEROLBAJO.COM
- Design and development of the patient content portal SALUDFEMENINA.COM
- Design and development of the patient content portal MENINGITISHOY.COM
- Web design and development for the VAXIRA launchwww.vaxira.com
- SEO/SEM activity to strengthen their ranking on strategic searches.
- Design and animation of DEMOs with voice-over.
- 3D product illustration and animation.
- Applications for human capital management.
- Portals for distributing medical content.
- Development of applications for medical societies.
- E-mail marketing campaigns.
- Reports, reporting and Analytics.
- Consulting, coaching and training for digital teams.
