HoySeJuega.com
Hoy se juega
no matter what
The online community of amateur football. A 100% digital project and a benchmark across South America.
The online community of amateur football. A 100% digital project and a benchmark across South America.
Background
The identity of the project was always tied to football and entertainment. The concept we developed is that whenever you feel like it, you can play: «today we play, no matter what». On the features side, we focused on building a collaborative platform.
In 2006 we launched the first version of the HoySeJuega.com portal. It has since become the leading online medium for amateur football in Argentina and South America. From day one the portal has offered free content and services that bring together everyone interested in playing football.
We developed a platform that makes interaction easy: pitch complexes and companies upload the details of their facilities and tournaments, and users run advanced searches, connect with other players and leave their reviews of the venues.
Implementation
From 2006 to the present we have implemented a plan aimed at building and strengthening a digital community of amateur football players. The end-to-end project was designed in consecutive, complementary stages: first the visual and conceptual identity; then the community platform, its regional reach and its content; next the update of its databases and social media; and finally the development of apps and mobile adaptations.
- Portal and community platform where users create their profile, upload images, organize matches, form teams and build their own player pool.
- Creative work and content production for the YouTube channel.
- Community Management to track and moderate conversations on Instagram, Twitter and Facebook.
- App to find football venues and tournaments with Google Maps (GPS de Canchas).
- App to check the weather at the pitch where you are playing (Clima en la Cancha).
- HSJ TV: video production and post-production to amplify the concept of «amateur passion».
- App to create and design football crests.
- Email Marketing, banner campaigns and social media to spread the new ideas.
- Design and development of HoySeJuegaFEM, the women's football site.
- Portal — hoysejuega.comhoysejuega.com
- Women's football — hoysejuegafem.comhoysejuegafem.com
