The National Institute of Agricultural Technology (INTA) is a state-run research organization with financial and operational autonomy, under the Ministry of Agriculture, Livestock, and Fisheries of the Argentine Republic.
Background
We have collaborated with the ArgenINTA Foundation and INTA on various digital communication projects.
The work scheme is designed around a complex digital ecosystem involving projects, programs, and their associated brands. Each digital channel targets specific audiences and achieves concrete objectives.
On the digital strategy front, we have actively contributed from brand positioning and social media management to coordinating online and offline actions.
Implementation
- Implementación Design, development, and monitoring of the First INTA Store - Alma Rural
- Design, development, and monitoring of the INTA Informa platform https://intainforma.inta.gob.ar
- Design, development, and monitoring of the Digital Magazine RIA https://ria.inta.gob.ar
- Design, development, and monitoring of the "Del Territorio Al Plato" project
- Design, development, and monitoring of the Primer Foro de Cocinas y Alimentos Regionales
- Design and monitoring of the Premio a la Calidad
- Design, development, and monitoring of the institutional website
- Community Management activities for monitoring and moderating all conversations on major social media platforms (Instagram, Twitter, Facebook, YouTube)
- Digital event coverage activities
- SEO/SEM activities to strengthen their strategic search engine positioning
- Consulting and training for work teams