INTA and ArgenINTA
An ecosystem
federal digital
Communication, science outreach and commerce platforms for INTA and Fundación ArgenINTA, each channel aimed at a specific audience.
The Instituto Nacional de Tecnología Agropecuaria is a state-run, decentralized research agency with financial and operational autonomy, reporting to the Ministry of Agriculture, Livestock and Fisheries of Argentina.
Background
We have worked with Fundación ArgenINTA and INTA on a range of digital communication projects.
The way we work is shaped by a complex digital ecosystem spanning the projects, the programs and the brands that identify them. Each digital channel is aimed at a specific audience and meets concrete objectives.
On digital strategy we have worked actively on everything from brand and social media positioning to the coordination of online and offline campaigns.
Implementation
- Design, development and maintenance of the Primer Almacén INTA - Alma Rural
- Design, Development and maintenance of the INTA Informa platformintainforma.inta.gob.ar
- Design, Development and maintenance of the Revista Digital RIAria.inta.gob.ar
- Design, development and maintenance of the Del Territorio Al Plato project
- Design, development and maintenance of the Primer Foro de Cocinas y Alimentos Regionales
- Design and ongoing management of the Premio a la Calidad website
- Design, development and ongoing management of the corporate website
- Community Management activities to track and moderate every conversation across the main social networks (Instagram, Twitter, Facebook, Youtube).
- Digital coverage of events.
- SEO/SEM activity to strengthen their ranking on strategic searches.
- Consulting and team training.
