U.S. digital display ad revenue share 2016-2019

Pin It

A good way to contextualize how concentrated the digital advertising market has become:

Methodology:
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

Got something to say? Go for it!

 

Basavilbaso 1350 Piso 4 Of. 402 - Buenos Aires, Argentina | (54.11) 5032-9191 / 92 - ask@p3design.com