Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers

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Epic-Content-Marketing-digitalJoe Pulizzi is first and foremost a content marketing evangelist. He began using the term “content marketing” back in 2001. He’s the founder of the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2013. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world, as well as the leading content marketing magazine, Chief Content Officer. CMI also offers strategic consulting for enterprise brands such as AT&T, Petco, LinkedIn, SAP and many others.

The genius behind Epic Content Marketing is the easy blend of simplicity and complexity in its advice. The reader feels encouraged but also senses Pulizzi expects them to leave their comfort zone. While many business books offer a prescription for success, Pulizzi is throwing down the gauntlet and asking readers to experiment and take chances in order to uncover new and valuable customer stories. Pulizzi advises content marketers to embrace failure, forget about perfection but always move towards producing the very best content in their industry

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