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Your goal as a search marketer is simple: Make the best page on the internet for your topic. Semantic SEO is especially relevant for that big, first group of searches. These people are doing research.


80% of online searches are people looking for answers.

10% are people looking for a specific product or service, and the remaining

10% are people trying to get to a specific website.

Source: Determining the informational, navigational, and transactional intent of Web queries. Bernard J. Jansen, Danielle L. Booth, Amanda Spink.

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